FOUNDER OF MAISON VIA ROMA IN 1979
Marcello founds MAISON VIA ROMA in 1979 and exposes his creations in his first shop in Geneva. He was the first to introduce a « shoe comfort » on a ballerina, 40 years ago. This way of producing ballerina gives woman such an elegant gait. Unfortunately, Marcello died in 2010, spending his 10 last years fighting against a hard disease. His daughter took over the brand’s management. Ema K. definitely found her way then, letting her passion for the shoes getting bigger and bigger.
Emanuela Krusi is Marcello Krusi’s daughter, the founder of MAISON VIA ROMA. Since 2002, she designs and edits all the collections of the brand with her passion of exclusive italian materials. Each month, new exclusive collections are presented in her shops. Stretch fabrics, glitters, soft printed leathers, subtile suedes… Based in Geneva and Venezia, Ema K. designs different lines and the famous XO BALLERINA, Best Seller for 40 years is the most weared all over the world. She makes collaborations with movie makers, private collections, Taylor Made… nothing can stops Ema K. when she starts to create. Very liked for her positive energy and her social skills, Ema K. is first of all a hard worker, passioned by her brand and italian way of producing luxury shoes.