heritage

40 years 

of Innovative Materials

marcello krusi

FOUNDER OF MAISON VIA ROMA IN 1979
Marcello founds MAISON VIA ROMA in 1979 and exposes his creations in his first shop in Geneva. He was the first to introduce a « shoe comfort » on a ballerina, 40 years ago. 
This way of producing ballerina gives woman such an elegant gait. Unfortunately, Marcello died in 2010, spending his 10 last years fighting against a hard disease. 

CLAUDINE krusi

FOUNDER OF MAISON VIA ROMA IN 1979

Claudine Krusi has founded MAISON VIA ROMA in 1979 with her husband Marcello Krusi. Since 1979, she has developed new materials and her expertise in colors technology is famous.

She transmitted her know-how to her daughter Emanuela Krusi during the past years and they still work together. Her passion and positive energy has no limit.
People working with Claudine know that her strong character makes her always find a solution for « what is not possible ». Therefore, her motto is « I have done it because I didn’t know it was impossible ».

EMANUELA KRUSI

MARCELLO’ & CLAUDINE’S DAUGHTER

 Since 2002, she designs and edits all the collections of the brand with her passion of exclusive italian materials. Each month, new exclusive collections are presented in her shops. Stretch fabrics, glitters, soft printed leathers, subtile suedes… 
Based in Geneva and Venezia, Ema K. designs different lines and the famous XO BALLERINA, Best Seller for 40 years is the most weared all over the world.
She makes collaborations with movie makers, private collections, Taylor Made… nothing can stops Ema K. when she starts to create. 
Very liked for her positive energy and her social skills, Ema K. is first of all a hard worker, passioned by her brand and italian way of producing luxury shoes.